He explained LEVERAGE better than college professors
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Value exists only where need and context intersect. Leverage isn’t about the face value of an asset; it’s about how desperately the counterparty wants what you hold. If that hunger is absent, even “money” becomes Monopoly money.
For founders, sellers, or job-seekers, the takeaway is simple but powerful: identify the pain point first, then present the solution they can’t ignore. The stronger their need, the stronger your negotiating position—whether you’re trading gift cards or company equity.
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