Magic Berry That Turns Lemon Into Candy 🍋🍭
Nature’s Wild Berry appeared on Shark Tank where founders Hank Watt and Juliano Bonanni pitched their product: a freeze-dried miracle berry that makes sour or tart foods taste incredibly sweet. They asked for $80,000 in exchange for 15% equity. The berry contains a natural glycoprotein called miraculin, which binds to taste buds and temporarily changes how flavors are perceived.
During the pitch, the Sharks were amazed — especially Lori Greiner, who tried a lemon and was shocked when it suddenly tasted sweet. After a round of offers, Hank and Juliano struck a deal with Lori Greiner and Mark Cuban: $80,000 for 20% equity, plus a $3 per unit royalty until the investment was repaid.
Following their appearance, Nature’s Wild Berry saw a massive spike in demand, going from 40 orders a day to over 1,700 — selling out completely just 10 minutes after the episode aired. They later expanded their product line with items like the Travel Jar and Barely Bears, and their berries are now available on their official website and Amazon.
